26-27 Service Marketing Sem 3

Course Summary

This course helps in creating an awareness on the concept of services and service marketing and the techniques adopted in various service industries.                                   

    Course Outcome (CO)

CO

No.

Expected Course Outcome

Learning

Domains*

PO No

1

Understand the concept of services and service marketing

Understand

1,2

2

Application of strategies related to services marketing

Apply

1,2

3

Evaluate the strategies relating to service standards,

quality and recovery

Evaluate

1,2,8

4

Analyse and Evaluate service marketing strategies in

various sectors

Analyse,

Evaluate

1,2

*Remember(K),Understand(U),Apply(A),Analyse(An),Evaluate(E),Create(C),Skill(S),

Interest (I) and Appreciation (Ap)